Search Term Redirects


This function allows merchandisers to redirect a user to a specific URL based on specific search terms. Search Term Redirects applies to Site Search only. The user will be redirected to the new URL when they press Enter or click the search button after typing in a search term.


To access from the home page, click MAIN in the left-hand navigation, click the Search drop-down menu, and then click Term Redirects.
Term redirects sidebar location

List Entries

Like other configurations, Search Redirects are controlled inside of a catalog/site combination.

Catalog and site selections on Search Redirects main page

Existing redirects are listed for each unique URL.

Redirects can be configured for a single term or multiple terms. When a single search term is used, that text is displayed in the list. When multiple search terms are used, they may be viewed by clicking the arrow to the left and expanding the list.

Gif showing the expansion of multiple terms in redirect listings

All redirects are created with an automatic status of Active. Click the button under Status to toggle a redirect entry between Active and Inactive.

Gif of toggling a redirect entry between active and inactive

Additional options are found at the end of each row. Click Edit to adjust the terms or URL of a redirect. Click Delete to remove the redirect entirely.

Highlight on the edit and delete buttons at the end of an entry in the redirect list

Creating Redirects

  1. Click Add Redirect.
    Arrow pointing to Add Redirect button
  2. Enter one or more search terms or phrases. Press Enter after each one. Enter the URL to which those terms should redirect. Click Done.
    Gif of entering search terms and URL of a search redirect

    The redirect URL is exact match and case insensitive

  3. To delete a search term, click the next to it.
    Arrow pointing to an X next to a search term in the Redirect modal
  4. The modal will close and the new redirect entry will appear in the list.

Each redirect entry may have up to 100 terms added.

Unique Redirects

Within the catalog and site configuration, search redirects must be unique. Search terms may not be duplicated in the same redirect. URLs cannot be used in more than one redirect. The following errors will be displayed for each case. The duplicated term(s) or URL will be shown at the end of the error message.

Repeating a search term:

Repeating a URL:

Import/Export Redirects

You can use the Import/Export tool to update search term redirects by uploading a CSV file, or download a file with your current data. The CSV file should contain the following four columns:

  • Site Name
  • Redirect ID
    • Populate this value to update an existing redirect, or leave it blank to insert a new entry.
  • Search Term
    • A list of search terms, with each term in quotes and separated by a comma.
  • URL 

A csv file showing example sites, redirect data, and search terms

Export Redirects

To perform an export:

  1. Go to Main > Marketing > Import/Export if you have the application installed.
  2. Select the Export tab in the modal that appears.
  3. Select Search Term Direct from the Export type. Note that you will not be able to edit the columns as all four must be included in the file. The Export tab of the import-export tool
  4. Optional: Select a catalog to filter your data by. 
  5. Optional: Enter one or more email addresses in the Email when complete to: section. If no email addresses are selected, then the file will be directly downloaded to your computer.
  6. Click Export in the bottom right.

Import Redirects

To perform an import:

  1. Go to Main > Marketing > Import/Export if you have the application installed.
  2. Select the Import tab in the modal that appears.The Import tab of the import-export tool
  3. Select CSV as the file format. 
  4. Click the import icon to select a file from your file manager.
  5. Optional: Enter one or more email addresses in the Email when complete to: section. 
  6. Click Import in the bottom right.

Your current redirects will not be deleted or replaced when importing a new file. Any new entries in the file will be added to your current redirects, and any existing redirects will be updated.