Watch: Creating B2C Customer Accounts
See how to create new B2C customer accounts through the storefront and admin UI
Watch: Customer Account Overview
Learn how to manage B2C customer accounts
Customers Grid
When viewing the list of customers at Main > Customers > Customers, you can sort the table by clicking a column header.
- In the right-hand corner of the customer grid, select the options button (represented by three dots).
- From the drop-down menu, select the fields that you want to view on the Customers grid.

Search for Customers
You can search for customers using the quick search bar to enter keywords and/or the dropdown Advanced Filter menu. This supports searching by customer first and last name, phone number, customer segment, and customer set. Neither search is case-sensitive.Quick Search
In the quick search bar, entering a number with no other data such as “22” will bring up the customer with that customer number. Entering text with no other data will bring up customers with that first or last name. Characters such as asterisks will be removed, so using them as “wildcards” is not necessary. Searching for ga* will have the same result as searching for ga.Advanced Filters
When using advanced filters to search for customers based on specific criteria, you can choose between performing an Exact Search (which is the default behavior) or a Contains Search. An Exact Search will return only results that exactly match your input value, while a Contains Search will return any results that include your input (such as Customer 12345 when you search for 234). In either case, multiple filters can be applied at once. However, note that the Contains search is not supported for phone numbers. When searching for a phone number, only exact results will be returned. You can also enter a text value to perform a keyword search (which is not changed by your Exact Search or Contains Search selection).
View/Edit Existing Accounts
To view or edit an account, select its entry in the Customers table or click Edit from the drop-down menu on the far right. In either case, this will open a details page. The top of the page displays an overview of the customer’s lifetime value, the date the account was created, the current purchase order amount, and more.
Account Status
The account’s current status (Active or Disabled) is also displayed in the top header. To change this status, click the dropdown button and select the new status.
General Information
This is the basic information that was set when creating an account, including the name, email (which has a maximum length of 254 characters), tax status, and any segments or customer sets. See the Customer Segments and Customer Sets documentation for more details about creating and assigning those groups. You can edit any of that information (except for the Tax ID) here. Customer normalization is the recommended way of preventing customers from accidentally creating multiple shopper accounts under the same email address. If you want to use this approach to avoid multiple shopper accounts per email address, you can implement it with an API Extension application.
Contact Information
This section contains all of the available addresses and other contact information that can be used with this customer account. Click the pencil icon next to an Address ID to edit an existing address, or click the X icon to remove it instead.


Payment Information
The payment information includes settings for the credit limit and overdraft allowance, and displays the current available purchase order balance of the account. A history of all purchase order transactions is also included. For more information, see the Customer Purchase Orders guide.
Orders
The order history displays all orders that have been submitted by this account. Either click an order in the table to view its details in the Orders UI or expand the dropdown menu on the far right and click View Order.
Subscriptions
This section displays all subscriptions that have been created for this account, regardless of whether they are currently active or not. Click a subscription in the table to view its details, or expand the dropdown menu on the right to perform other actions. See the Manage Subscriptions guide for more information about these actions.
Audit Log
The audit log provides an audit history for the Purchase Order account settings.
Customer Attributes
This section displays any available customer attributes and allows you to select a value for this account. See the Customer Attributes documentation for more details.
Gift Card & Store Credits
This sections displays any gift cards and store credits that have been created for this account and information on the issued amount, current balance, activation and expiration date. For more information, see the Store Credit and Gift Cards guide in the Order Payment category.

