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Add-to-Cart Rate The percentage of visitors who place at least one item in their cart during the session. To calculate your add-to-cart rate, consider the following formula:
(Sessions with cart item viewed) / (Total sessions)
Allocate In inventory management, the process of assigning a product as “sold” so that it cannot be applied to another order and does not count toward on-hand inventory.
Analytics Software that tracks and manages your website’s key metrics.
Anywhere Returns The omnichannel strategy that allows the consumer to return a product in the way that works best for them: at any store (even if they didn’t purchase it there) or shipped back to the warehouse, even if bought in-store.
API (Application Programming Interface) A set of functions, procedures, protocols, and tools that allow different software programs to interact and exchange information with each other.
API Extensions Formerly known as arc.js, a development framework that allows developers to execute custom code whenever certain API actions occur.
Appeasements A goodwill credit that can be applied to a fulfilled order where a customer has experienced difficulties but does not wish to return or exchange the items.
Application A major and distinct revenue component of the overall account, which allows the client to flexibly structure the hierarchy of applications from a brand, country, channel, region, and/or vertical standpoint.
Application Groups Applications can be rolled up into application groups for organizational and reporting purposes, across any combination of the following: brand, country, channel, region, and vertical.
Application ID A unique identifier for an application within an account used for data collection, reporting, access permission, etc.
ARR (Annual Recurring Revenue) An account’s Kibo subscription and platform fees (excluding Professional Services, Cross-sales, upgrades, etc.).
Artificial Intelligence (AI) The concept and programming of machines to perform and complete tasks in a “smart” manner.
Audience A way to segregate your site traffic for testing and segmentation purposes.
Automated Personalization A technique used in personalization strategy to automatically optimize customer experience for each person. It uses rapid data aggregation and analysis, cross-channel deployment, and machine learning to predict customer behavior and adjust to changes faster than marketers can.
Available to Promise (ATP) When evaluating overall inventory, ATP is the on-hand inventory that has not been allocated elsewhere and is available to commit to an order.
Average Order Value (AOV) A metric that evaluates how much customers generally spend on each transaction. Formula:
(Sum of revenue generated) / (Number of orders received)
B2B (Business to Business) A commerce transaction that takes place between two or more companies or businesses, like a manufacturer and retailer; a merchant that has a business-to-business sales model.
B2C (Business to Consumer) A commerce transaction that takes place between a company and an individual customer; a merchant that has a business-to-consumer sales model.
Badging A way to graphically highlight specific products, promotions, new items, or inventory levels. Badges also allow you to dynamically target visitors based on audience segmentation.
Backorder An order status for an item that is currently out of stock but is expected to be replenished. Kibo OMS can accept these orders and automatically route them for fulfillment once inventory arrives.
Boost/Bury Allows you to manually change the ranking of certain products relative to others.
BOPIS Buy Online, Pickup In Store.
Bounce To leave a website without browsing or clicking.
Bounce Rate A measure of how many visitors leave a website after landing on just one page with no interaction.
BPM (Business Process Management) A shipment flow concept that can be customized with Kibo Professional Services.
Brick and Mortar A common way to refer to a physical storefront. The opposite of brick and mortar is an online store, marketplace, or e-tailer.
Campaign A subsection of Search Settings where merchandisers have the ability to create and schedule boost and bury expressions, as well as specify the search terms that trigger those expressions.
Cart Abandonment Rate This statistic shows the amount of users who were initially interested in your products compared to those who actually made a purchase. Formula:
Completed Transactions / Shopping Carts with at least one item * 100
Catalog A list of products you sell, pulled from the master catalog for a specific location where you define categories and discounts. Also refers to the Kibo module/microservices for showcasing products.
Category Divisions of the catalog that organize products to control where they appear on your site.
Channel The source that an order originates from, usually defined by region or type of sale such as the online storefront, Amazon, or eBay.
Channel Conflict Occurs when brand manufacturers sell directly to consumers online and consequently harm existing relationships with their other distribution channels such as distributors, retailers, and dealers.
Click and Collect Another common way of saying that a consumer purchased a product online and picked it up in the store.
Collection Allows retailers to merchandize a group of individual products. Complementary or related configurable products can span across Categories and be marketed as a group.
Composable Commerce A modern development approach that allows businesses to select and assemble various “best-of-breed” commerce solutions (like Kibo for OMS, a different CMS for content, etc.) rather than using a single monolithic suite.
Content Management System (CMS) A database-driven content solution that automates tasks such as archiving and promotion.
Conversion Driver The force that moves customers to a purchase or helps them overcome resistance prior to converting (e.g., free shipping, warranty offers).
Conversion Rate The rates at which visitors to your website complete a pre-determined action. Formula:
Conversions / Total number of visitors
Conversion Rate Optimization (CRO) The ongoing process of increasing the probability that a website user will take a desired action or convert based on their customer experience.
CSM Customer/Client Success Manager at Kibo.
CSR (Customer Service Representative) Someone who interacts with customers to answer questions on behalf of the company, typically referring to commerce orders placed with a company.
CTA (Call to Action) Elements on your site (images, links, buttons, etc.) that tell the customer what action to take.
Curbside The fulfillment option that allows customers to park outside the store and wait for an associate to deliver their order.
Customer Care Status of an order/shipment when issue(s) require CSR manual intervention (for example, there is no inventory available to fulfill a customer’s shipment).
Customer Care Interface A customer service program or tool used in call centers to look up customer information, modify orders, process returns, and provide customer appeasements.
Customer Relationship Management (CRM) Managing the relationship with customers through technologies, strategies, and programs throughout the customer lifecycle.
D2C (Direct to Consumer) A merchant with a direct-to-consumer business model; a business with no physical storefront.
Dampening In Kibo Personalization experience analytics, the setting that allows you to scale purchases in the report that are above the selected threshold to a specific number of standard deviations (SD) above the mean.
Dashboard A user interface that displays a set of metrics and key performance indicators (KPIs) related to the sales, revenue, products, and customers of an e-commerce business.
Dealer Locator A tool on your website that helps consumers find a local dealer that carries your products.
Demographic Targeting The most common form of segmentation, usually by age and gender.
Distributed Order Management (DOM) The process in which an order management system handles complex fulfillment networks and acts as a central hub for the management of all aspects of a customer’s order.
Distribution Center (DC) A large, specialized facility with the sole purpose of storing inventory for quick redistribution to nearby stores or homes. Commonly referred to as warehouses.
Drop Shipper A business that ships products ordered by customers via the storefront of another business; the business that books the sale doesn’t carry the inventory for that product.
eCommerce Business conducted over the Internet. Two of the most common forms are online shopping websites and online marketplaces.
EMV (Europay, MasterCard, and Visa) The global standard for credit cards equipped with computer chips, rather than magnetic stripes, and the technology used to authenticate them.
Endless Aisle An omnichannel strategy that prevents sales loss by giving in-store consumers access to your full catalog from a kiosk or mobile application.
Enterprise Resource Planning (ERP) An integrated view of core business processes used by companies to manage resources for inventory, shipping, payment, manufacturing, and more.
Facets Element or attribute values within categories that filter the site product results.
Franchise Business The process of selling a firm’s business model, brand, and products to third parties to capture market share as an alternative to building chain stores.
Fraud Criminal deception conducted during a commercial transaction over the internet with the goal of financial or personal gain.
Fraud Engine A sophisticated program that monitors and tracks order payments for suspicious activity, payment errors, and potential fraudulent activity.
Fulfillment The process of managing and shipping or completing customer orders.
Fulfillment Options/Models Consumer order shipping options that include in-store pickup, ship-from-store, ship-to-store, third-party vendor dropship, and ship directly from a warehouse.
Fulfillment Partners Stores that carry a branded manufacturer’s products and have agreed to act as an order fulfillment source.
Future-Proof The idea that technology can be constantly evolving with the commerce and omnichannel space, instead of being stale and stagnant.
Fuzzy Matching A way of increasing the recall of a query by loosening the requirements for a match; allows two terms to match if they are “close enough”.
Geographic Targeting (Geotargeting) Pinpoints where you want to promote your products based on location.
Gift Card A prepaid money card that is used as an alternative to cash within a particular store or online.
GMV (Gross Merchandise Value) Revenue that is sold online.
Headless Commerce An e-commerce architecture where the front-end is decoupled from the back-end commerce functionality and can thus be updated or edited without interfering with the back-end.
Hypr Kibo’s server-side templating engine (based on Django syntax) used to render dynamic content, products, and categories within emails.
Impression Counted when a single Kibo-delivered recommendation is presented to a visitor.
In-Store Pickup (ISPU) The omnichannel fulfillment option that allows shoppers to purchase a product online but pick it up from a local store.
Inline Analytics Provides displays of Key Performance Indicators (KPIs) in context within the Kibo Administration (Admin) tool.
Integrated Inventory Sharing The process in which retailers share their real-time inventory data feeds with branded manufacturers through APIs.
Inventory Turnover The measure of the number of times inventory is sold and replaced over a certain time period.
Jumble Display Also known as a clearance table; an array of varying products offered at the same price.
The extensible platform that allows end-to-end Kibo solutions to be integrated on a unified interface and/or API implementation.
Metrics used to evaluate factors that are crucial to the success of a business.
Launchpad A landing page of all developer accounts and environments to which you have access.
Line Busting The ability to place customer orders from anywhere in the store with a mobile point of sale device.
LTV (Customer Lifetime Value) The total sum of a customer’s past order totals.
MACH Architecture An acronym standing for M icroservices, A PI-first, C loud-native, and H eadless. It represents the modern technology standard that Kibo is built upon to ensure scalability and flexibility.
Machine Learning A subfield of computer science involving the ability of computers to “learn” from past experiences and observations to find patterns that rule-based programming cannot.
Manifest A document required by some carriers that details shipment information for a group of shipments being picked up.
MAP (Minimum Advertised Price) Set by the manufacturer, this is the lowest possible price that channel partners can advertise products for.
Markdown A reduction in the price of an item, usually taken to encourage sales.
Marketing ROI Determining the value of investing in marketing resources such as creative, overhead, and media as related to the overall business.
Master Catalog The complete list of all products you sell regardless of where you sell them, how you sell them, or which channel you assign to them.
Max Edits A setting within Typo Tolerance that allows you to specify the number of characters allowed for typos within fuzzy matching.
Merchandizing A set of tools used to create presentations that feature products, content, categories, or groups on the pages of your shopping experience.
Microservices A system where each application operates as a small, independent service.
MinMatch “Minimum number should match” allows you to specify a percentage of query words or blocks that should appear in a document.
Mobile Point of Commerce (mPOC) A complete solution for mobile point of sale, including checkout, omnichannel fulfillment, and line busting.
Mobile Point of Sale (mPOS) A mobile device that functions as a cash register.
Modular Building the functions of a commerce platform from a set of components rather than using a single prepackaged system.
MSRP (Manufacturer’s Suggested Retail Price) Pricing guidance from manufacturers regarding the price they recommend their products sell for.
Multi-Tenant Architecture Programming architecture that allows a single instance of a software program to serve multiple customers (tenants).
A customer loyalty metric that allows companies to produce a clear measure of performance through a customer’s eye.
Omnichannel Retailing The concept of creating a seamless shopping experience through all available shopping channels (mobile, online, in-store, etc.).
OMS (Order Management System) The tool handling complex order entry and fulfillment models, allowing for advanced routing and omnichannel fulfillment options.
On-Hand Inventory The total number of a particular item in your inventory across all your channels (includes allocated items and safety stock).
Online Marketplace A website where multiple vendors sell and fulfill product purchases, but transactions are processed by the marketplace operator (e.g., eBay).
Order Routing Advanced rules that determine which of your fulfillment locations are best suited to ship a customer order.
Packing Slip A piece of paper outlining the items in a shipment.
Partner Network A group of third-party vendors that a software provider integrates with.
PCI DSS (Payment Card Industry Data Security Standard) Security standard required for all businesses that process credit cards; intended to increase controls around credit card data to reduce fraud.
Phrase Slop The number of other words permitted between words in a query phrase.
Pick and Pack The process of picking an item off a shelf and packing it into a package for shipment to a customer.
Pick Sheet A list of items within a pick wave that is printable for store associates.
Pick Wave The process of picking items for a group of shipments at the same time.
Point of Commerce Combining the physical and digital worlds as a customer interacts with a brand or retailer.
Point of Sale (POS) System The primary element of the front-end eCommerce system; software that accomplishes the same functions as a cash register.
Price List An override to the catalog pricing of products for a specific customer segment and/or site.
Product Attribute A detail about a product configured as either an option, property, or extra.
Product Locator Offers real-time inventory visibility directly on a website so consumers can find a product online before going to the store.
Product Recommendations Products dynamically populated to a user based on data such as customer attributes, browsing behavior, or situational context.
Product Slicing Splitting a configurable product based on its option values (e.g., displaying each color of a shirt separately).
Product Type A template defined at the master catalog level used to create similar products (standard, configurable, bundle, etc.).
Enhanced tools for personalization, product display, merchandizing, and content integration.
Psychographics Targets based on customer interest, personal views, hobbies, opinions, and attitudes.
An interface tool for retail associates that makes it easy for them to provide seamless customer service (shipping orders, saving the sale, returns).
Real-Time Inventory An instantaneous look at all your inventory items across all your locations.
Responsive Design Web design that automatically resizes so it can be correctly viewed on a variety of devices.
ROI (Return on Investment) Measures the cost of an investment compared to the results generated. Formula:
(Net Income / Cost of Investment)
Safety Stock A reserved amount of stock maintained to avoid the risk of running out of inventory due to uncertainties in supply and demand.
Sandbox A client environment where features can be tested in the software application before leveraging them in Production.
Save the Sale An omnichannel fulfillment tool that allows retailers to look up inventory and find the product in another store if out of stock locally.
Schema Structured data markup code that can be leveraged to store data and make it easier to reference in another channel or workflow.
Search Engine Optimization (SEO) The process of increasing visibility and traffic of a web page on a search engine’s unpaid results.
Search Redirects Allows merchandisers to redirect a user to a specific URL based on specific search terms.
Search Schema The first phase of search configuration in UCP.
Search Settings The second phase of search configuration in UCP where you create and refine a set of rules applied to your site.
Seasonality A statistical consideration based on an estimated monthly traffic percentage.
Segmentation Using qualitative and quantitative research to identify defining characteristics that are likely to influence a purchase decision.
Session A particular visit from a specific individual.
Ship-from-Store Pick, pack, and ship eCommerce orders in stores using inventory already on the shelves.
Ship-to-Store Ship any order directly to a specific store from other stores or warehouses.
Shipping Carriers Third-party shipping companies (e.g., USPS, UPS, FedEx, Canada Post).
eCommerce software that allows visitors to set aside or select items with the intent of an eventual purchase.
Showrooming The process of researching the reviews and prices of a product while standing in a store looking at that product.
Site Search A subcategory within UCP search settings.
Software-as-a-Service (SaaS) A software licensing and distribution model based on subscriptions and available to customers over the Internet.
Stackable Discounts A configurable option to allow multiple discounts to be applied to the same line item or order.
Standard Test Experience An A/B/n test that offers a controlled learning environment.
Static Category A category that allows you to manually specify the individual products that belong to it.
STH-C (Ship to Home Consolidation) When multiple products are needed from multiple locations, the system will automatically ship the products to one location where they are then shipped to the customer together.
SKU (Stock Keeping Unit) A store catalog’s product and service identification code, typically shown as a bar code.
Street Price A retail price that is typically lower than the advertised price.
STS (Ship To Store) Store pickup.
Subscription Selling products on a recurring basis.
3PL (Third-Party Logistics) An external provider that handles logistics operations such as warehousing, picking, packing, and shipping on behalf of the merchant.
Technographic Profile A way to segment visitors by how they’ve reached your web property and what they’ve used to see it.
Theme Customizable stylesheets and templates used for email template development and Fulfiller interface customization.
Transfer Shipment A shipment provided from one fulfillment location to another to fill inventory when a BOPIS (ISPU) pick-up location does not have all items in stock.
Turnkey A software package that is easy to set up and operate, frequently including shopping cart, checkout functionality, or a complete eCommerce solution.
Typo Tolerance Search settings feature that uses fuzzy matching to loosen the requirements for a match (e.g., “aple” matching “apple”).
UI (User Interface) The interface in which a person interacts to communicate with a program to accomplish certain tasks.
Variant Discount A discount that targets a product variant by excluding/including specific product variant options.
Wardrobing When a customer purchases an item, uses it, then returns it for a refund.
WMS (Warehouse Management System) Software that supports the operations in a warehouse or distribution center, tracking inventory levels and locations of stock. 
