Builders Expert Training

Section 1: HTML Elements

Learn about some of the basic HTML knowledge you should have to use Monetate's builders and tools effectively

Section 2: CSS Elements

Learn how to use basic element selectors within Monetate and some of the more advanced element selectors available for more specific element selection

Section 3: Regular Expressions

Learn the basics of Regular Expressions (RegEx), a web fundamental that you can use within Monetate for full-page testing experiences, URL targeting and action conditions, content masking, or in custom JavaScript "Insert" actions

Section 4: jQuery

Learn about jQuery and how, if you chose to do so, you can use it within Monetate. Please note, this is an advanced feature and not required to use Monetate

Section 5: The Why Part Of Your Experience

Learn about the Why part of your experience—the sentence part where you define your goal metric, the purpose of your experience, and other KPIs—and how to build custom trackable events with EventBuilder.

Section 6: The Who Part Of Your Experience

Learn about the Who part of your experience—the sentence part where you define your target audience for your experience.

Section 7: The What Part Of Your Experience

Learn about the What part of your experience—the sentence part where you define the changes (or actions) that occur in your experience and add variants.

Section 8: The When Part Of Your Experience

Learn about the When part of your experience—the sentence part where you define and schedule the start and stop time for your experience or utilize dayparting.

Section 9: The How Part Of Your Experience

Learn about the How part of your Individual Fit experience—the sentence part where you define the context that Engine will consider for your experience and how to configure an experience holdout.

Section 10: Experience Management

Learn about the tools available to manage, prioritize, and duplicate your experiences once you have created some.

Section 11: Action Builder 101

Learn about the basic functionality and features of the Action Builder tool

Section 12: Action Builder 201

Learn about some of the more advanced features and functionality available in the Action Builder tool

Section 13: Action Builder 301

Learn about the expert-level features available in Action Builder and some of the more technical concepts relevant to effectively using the tool

Section 14: Action Builder Use Cases

Review some potential use cases for the Action Builder tool

Section 15: Target Builder 101

Learn how to use Target Builder to create custom targets from cookie values, page elements, or JavaScript variables without writing any code

Section 16: Target Builder Use Cases

Review some use cases for the Target Builder tool

Section 17: Event Builder 101

Event Builder is a metric discovery tool that allows you to track interaction, impression, and page URL Events. These events provide important data that would otherwise fall outside of the scope of traditional conversion metrics.

Section 18: Event Builder Use Cases

Review some use cases for the Event Builder tool

Section 19: Builders Expert Knowledge Assessment & Certification

Review some of the key topics in preparation for the Monetate Builders Expert Knowledge and Practical assessments if you decide to move forward with certification. Please note, reviewing this Unit is not a substitute for going through the training materials and should only be used to reinforce what you already read.

Section 20: Intro to Builders Webinar

Intro to Builders Webinar

Reference Materials: SEO Guide

Learn how to effectively avoid negatively impacting SEO with Monetate experiences

Reference Materials: Action Types

Learn about all of the action types available within the ActionBuilder tool